AMResorts, the hotelier belonging to Apple Leisure Group, is going to disembark in Spain, as HOSTELTUR can advance tourism news and will do so in the hands of NH Hotel Group with which it has signed an agreement to jointly operate holiday resorts in Europe.
Specifically, the US company will debut in the old continent with two of its six brands: Secrets Resorts & Spas, intended for adults only, and Dreams Resorts & Spas, for families; also plans to launch Amigo Hotels & Resorts, a new three-star brand that offers a completely different concept than the other brands that make up its collection.
The strategic alliance signed with NH is similar to the one that both companies have maintained since 2011 in the Dominican Republic to operate three establishments and assumes that AMResorts will be in charge of brand management and commercialization of the hotels, while the Spanish company will maintain operational management. The first resorts will open in Europe next year. In the specific case of Spain everything points that it will be in Majorca where the American chain will be released.
The hotelier of Apple did not hide in recent times his interest in Spain, a market that as an issuer has recorded a spectacular growth in just one year going from billing three million to almost 11. In fact, during an interview in the framework of Fitur president, Gonzalo del Peon, recognized HOSTELTUR tourism news that “yes, we have raised the jump to Spain, but we are very busy in the region where we have more competitive strength”
Alex Zozaya, CEO of Apple Leisure Group, explained that they have chosen to partner with NH because the experience of this in Europe positioned him “as the ideal partner to introduce the brands of AMResorts in the Mediterranean countries of the continent, initiating this strategic project from Spain”.
For his part, Ramón Aragonés, CEO of NH Hotel Group, stressed that the result of this union of giants “is an attractive hotel model, already proven successful by both companies in the Caribbean, which will benefit from the main strengths of the two groups to exceed the expectations of customers in this segment in the main tourist destinations in Europe. ”